Are You Trustworthy? Why the Most Valuable Asset in Business Is Your Personal Brand

Trust has become the new currency of business. Before customers buy your product, they buy confidence in the person behind it.

Source: www.entrepreneur.com

Expert opinions (1)

• Anton Erpulev, CEO & Co-Founder at PowerSun Market: "Trust has become the new currency of business. Before customers buy your product, they buy confidence in the person behind it." This resonates deeply with what I've experienced building PowerSun Market. In blockchain and DeFi, where we're asking people to trust protocols with their actual money,…